PERSEPSI DESAINER TERHADAP DIGITALISASI KARYA DESAIN

STUDI KASUS KOMUNIKASI MASSA DALAM PRAKTIK KERJA DESAIN GRAFIS

Abstract

The development of digital technology has brought significant changes to the world of graphic design, particularly with the emergence of Artificial Intelligence (AI) in various applications such as Canva and Adobe. This technology simplifies workflow, increases efficiency, and enhances visual exploration. However, not all designers respond uniformly. Some feel assisted by the sophistication of AI features, while others express concerns about the loss of personal touch and the potential decline in originality. This condition reflects a gap between technological advancement and the readiness of graphic design practitioners to adapt.
This study aims to explore the perceptions of graphic designers regarding design digitalization, particularly in the context of AI feature utilization in digital design applications. A descriptive qualitative approach was used, with Everett M. Rogers’ Diffusion of Innovations theory as the analytical framework. Data were collected through written interviews via Google Forms using a purposive sampling technique, involving 101 informants consisting of students and design practitioners. The discussion focuses on how designers respond to the emergence of AI technology, the challenges they face, and the adaptation strategies they apply to maintain the quality and authenticity of their work.
The findings indicate that AI-based design digitalization is perceived as an innovation that brings many benefits to the creative process of graphic designers. The technology is considered to accelerate workflow, overcome creative blocks, and expand market reach. However, the level of acceptance of this technology is strongly influenced by internal factors such as adaptability, personal values, and individual experience. Therefore, technology should be regarded as a supportive tool that enhances creativity, not as a threat that replaces the human role in the design field.