GENRE DAKWAH DIGITAL USTAZ HANAN ATTAKI DI KANAL YOUTUBE
(HANAN ATTAKI OFFICIAL YOUTUBE) PADA MILENIAL
Abstract
Ustaz Hanan Attaki preaches by maximizing YouTube media. The preaching content is packaged in an interesting and creative way. The da'wah method he uses is much liked by millennials. The rapid digital development has not been maximized properly by Preachers for preaching. Many sermons are delivered in a monotonous and uninteresting manner. Millennials are more interested in entertainment and content beauty vlog. The purpose of this research is to analyze Ustaz Hanan Attaki's digital da'wah genre in his YouTube content. The propaganda content on the YouTube Hanan Attaki Official Channel is much loved by millennials. This is supported by numberssubscriber of 2.39 million on October 28, 2022. This study uses genre theory (Branston and Stafford, et al. 2010: 74 - 96). Genre is a classification or type of film, in terms of three aspects,Escapism, Verisimilitude,andRepertoires of Elements. In Islam aboutescapism can be calledwomen',TemporaryVerisimilitude can be interpreted in wordsamtsal,andRepertoires of elements in the Qur'an can be interpreted with the word zikraThe element of escapism in this da'wah content is interesting to watch because the issues raised are close to millennials and the use of language and clothing is identical to millennials. Ustaz Hanan Attaki succeeded in bringing religion which previously seemed elitist as if it only belonged to "mosque people", to be very close to marginalized groups.
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