Strategi Fundraising dan Optimalisasi Program ZISWAF dalam Meningkatkan Efektivitas Pelaksanaan Program di Dompet Dhuafa Jateng Unit Purwokerto

Abstract

The management of Zakat, Infaq, Sedekah, and Waqf (ZISWAF) funds plays a crucial role in improving community welfare through sustainable empowerment programs, thus ensuring the effective and targeted collection, management, and distribution of funds. This article aims to analyze fundraising strategies and optimize program implementation based on practical field experience at Dompet Dhuafa Central Java Purwokerto Unit using a qualitative descriptive approach that focuses on the fundraising process, donor communication strategies, and program management mechanisms. The results of the discussion indicate that the success of fundraising is influenced by persuasive communication, the use of digital media, and professional service in building donor trust. Program optimization is carried out through needs identification, beneficiary verification, transparent fund management, and regular monitoring and evaluation. These findings confirm that a well-planned strategy and accountable management can increase program effectiveness while strengthening public trust in philanthropic institutions.