Efektivitas Strategi Fundraising Zakat Profesi di BAZNAS Kota Tangerang Selatan
Abstract
The potential of zakat in Indonesia has not been optimally managed, as seen from the gap between its potential and realization. Professional zakat from Civil Servants (ASN) contributes significantly, yet compliance remains low despite BAZNAS’s socialization efforts. A similar situation is found in South Tangerang City, which has a high number of ASN, but the collection of professional zakat is still not optimal. This study aims to analyze the professional zakat collection strategies of BAZNAS South Tangerang City and identify the inhibiting factors. The research employed a qualitative approach through focused interviews with the BAZNAS collection division, supported by secondary data from annual reports and regulations. Data analysis was carried out through reduction, presentation, and conclusion drawing using SWOT analysis. The findings show that the collection strategy is conducted through a payroll system for ASN and voluntary campaigns for non-ASN, with obstacles including low understanding among non-ASN muzaki and the absence of binding regulations.
References
Ambarawati. (2022). Metode Penelitian Kualitatif.
BAZNAS Kota Tangerang Selatan. Evaluasi dan Optimalisasi Zakat Profesi Pegawai Pemkot Tangsel. Diakses 19 Agustus 2025. https://kotatangerangselatan.baznas.go.id
Fuad, Ramly. (2022). Kritik terhadap Emperis Kajian Keagamaan. Media Kajian Pendidikan, Agama, Sosial dan Budaya, Vol. 1, No. 1.
Furqon, Ahmad. (2015). Manajemen Zakat. Semarang: Karya Abadi Jaya.
Hafidhuddin, Didin. (2006). Membangun Peradaban Zakat: Meniti Jalan Kegemilangan Zakat. Jakarta: IMZ.
Hafidhuddin, Didin. (2002). Zakat dalam Perekonomian Moderen. Jakarta: Gema Insani.
Haldy, Muhammad. (2023). Manajemen Ekonomi Bisnis. Bandung: CV. Intelektual Manifes Media.
Hasanudin. (2018). Economic Analysis of Zakat: A Study on the Impact of Economic Conditions on Zakat Compliance. Journal of Islam Economics, 2018.
Mohammad, Sultan Antus Nasrudin & Khairunnisa. (2024). Pendistribusian dan Pendayagunaan Zakat Produktif dalam Upaya Penanggulangan Kemiskinan (Studi Kasus Zmart BAZNAS Kota Tangerang Selatan). al-Mi’thoa: Jurnal Zakat dan Wakaf, Vol. 2, No. 2.
Moleong, Lexy J. (2019). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Munawwir, Ahmad Warson. (1997). Al-Munawwir: Kamus Arab-Indonesia. Yogyakarta: Pustaka Progressif.
Musyfiqa, Hendra Kholid. (2024). Pengelolaan Pendayagunaan Zakat dalam Meningkatkan Mustahik Menjadi Muzakki di BAZNAS Tangerang Selatan. al-Mi’thoa: Jurnal Zakat dan Wakaf, Vol. 2, No. 2 (2024).
Nasution, Yenni Samri Juliati. (2021). Manajemen Zakat dan Wakaf. Medan: FEBI UIN-SU Press.
Nisa, Khoirun. (2023). Strategi Fundraising Zakat di BAZNAS Kota Pangkal Pinang. Semarang: Al-Mi’thoa.
Nurhidaya. (2023). Problematika Aparatur Sipil Negara Kantor Urusan Agama Kecamatan Paleteang Pinrang dalam Mengeluarkan Zakat Profesi. Skripsi, Manajemen Zakat dan Wakaf.
Priyambodo, Aldo Gilang, et. al. (2023). Kajian Penghimpunan Zakat Profesi (Studi Kasus Badan Amil Zakat Nasional Provinsi Kalimantan Timur). Trending: Jurnal Manajemen dan Ekonomi, Vol. 1, No. 1.
Ridwan, Murtado. (2016). Analisis Model Fundraising dan Distribusi Dana Zakat di UPZ Desa Wonoketinggalan Karanganyar Demak. Jurnal Penelitian, Vol. 10, No. 2.
Seytaudin, Taufik. Pimpinan Bidang Penghimpunan BAZNAS Kota Tangerang Selatan. Wawancara, 23 Mei 2025, pukul 14.00 WIB.
Sugiyono. (2019). Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfabeta.
Tim Penyusun KBBI. (2008). Kamus Besar Bahasa Indonesia. Jakarta: Balai Pustaka.
