Digital Interpretive Authority in Instagram Reels: Johanna Pink’s Perspective
DOI:
https://doi.org/10.33511/alfanar.v9n1.26-40Keywords:
Digital tafsir authority, instagram reels, Johanna Pink, performative authority, Quranic recontextualizationAbstract
The rapid expansion of digital media has transformed the production, dissemination, and reception of religious authority in contemporary Muslim societies. Instagram Reels, as an algorithm-driven visual platform, has facilitated a shift in Quranic interpretive authority from traditional religious scholars to digital content creators. This study aims to examine the construction and transformation of Quranic interpretive authority in Instagram Reels through Johanna Pink’s perspective on the decentralization of tafsir authority. Employing a qualitative approach with a content analysis design, the study investigates religious content published by the Instagram accounts @dipajang.id and @quranic.ayaaat. Data were collected through documentation of videos, captions, visual imagery, audio elements, and audience interactions. Data analysis was conducted using Norman Fairclough’s Critical Discourse Analysis framework, focusing on textual, discursive, and sociocultural dimensions. The findings reveal that Quranic verses are recontextualized in ways that align with platform algorithms and audience preferences. While @dipajang.id frames Quranic messages within narratives of productivity and hustle culture, @quranic.ayaaat positions them as resources for emotional validation and self-healing. The study identifies the emergence of performative authority, whereby religious legitimacy is increasingly derived from algorithmic visibility, audience engagement, and aesthetic presentation rather than traditional exegetical expertise. These findings highlight the need to expand contemporary tafsir scholarship to address the dynamics of Quranic interpretation and authority formation within digital religious environments.
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