Al-Qaul: Jurnal Dakwah dan Komunikasi

AJARAN WUJUDIYAH SYEKH HAMZAH FANSURI DALAM PERSPEKTIF KOMUNIKASI LASSWELL

Yulida, Saepullah — Fri, 28 Feb 2025 00:00:00 +0000

Lasswell Communication is a communication model developed by Harold Lasswell in 1948. Lasswell provided a general view of communication, which was well developed beyond the boundaries of political science. Harold Lasswell said that the communication process can be explained best by a simple statement. Communication is very important in interacting with fellow humans in everyday life, exchanging information, managing relationships, and building understanding and coordination between individuals or groups. The problem in this research lies in the role of Sheikh Hamzah Fansuri in Aceh, especially in Subulussalam City, what effects the community feels after taking part in routine studies of the Sufi Tauhid Sufi Order at the Mu'jizatul Qur'an Islamic Boarding School, what type of order is brought and implemented. taught by Sheikh Hamzah Fansuri in Aceh, Subulussalam City. In this writing, the author uses a descriptive qualitative research method, using the communication theory approach proposed by Harold Dwight Lasswell. Lasswell explains that this theory consists of five variables, namely who, says what, in what media channel. (in which channel), to whom (to whom), with what effect, or “Who says what in which channel to whom with what effect.” The data collection techniques used in this research were interviews, observation and documentation. The results of this research, namely the development of Wujudiyah teachings brought by Sheikh Hamzah Fansuri in Aceh, Subulussalam City, have had a positive effect on the people who take part in Sufi Tauhid Sufism studies at the Mu’jizatul Qur’an Islamic Boarding School. However, there are still many people in society who do not understand and understand the style of the wujudiyah order brought by Sheikh Hamzah Fansuri. Nevertheless, the Mu’jizatul Qur'an Islamic boarding school always invites residents to regularly take part in these studies.

KONSTRUKSI PEMBERITAAN UMRAH BACKPACKER INDONESIA TAHUN 2023-2024

Trully Trilunggani, Muhamad Hizbullah — Fri, 28 Feb 2025 00:00:00 +0000

Technological developments have made it easier to access information on social media, so that all information needed by the audience can be accessed quickly and concisely. Likewise, information related to independent Umrah departures that can be easily accessed from social media, then this is what creates the phenomenon of backpacker Umrah, which is a term for Umrah pilgrims who depart for Umrah without using travel and without the knowledge of the Umrah Organizing Committee (PPIU). The phenomenon of backpacker Umrah activities was not welcomed by the government, namely the reporting of backpacker Umrah activities to the Metro Jaya Police with Law no. 8 of 2019 article 86. This report then reaped a counter-response from several public officials, including Non-Governmental Organizations (NGOs), such as the Indonesia Ulema Council (MUI), and Commission VIII of the House of Representatives of the Republic of Indonesia. Some opponents responded that "the Ministry of Religion should make a mechanism, not ban it"

KOMUNIKASI BAURAN PEMASARAN DALAM MENINGKATKAN KUALITAS PELAYANAN HAJI DAN UMROH

Nawaya Camelia Muhammad — Fri, 28 Feb 2025 00:00:00 +0000

Marketing communication is a management process that combines all the elements of marketing communication and applies them to the appropriate audience to improve brand coherence. Fierce competition in the business world requires companies to maintain their existence. The right marketing strategy to build customer trust is a component of a company's existence. This research was conducted to determine the Marketing Communication Mix of Albin Travel with McCharty 4p theory (Product, Price, Place, Promotion) in improving the quality of its services. The purpose of this study is to find out the marketing communication mix in improving the quality of Hajj and Umrah services at Travel Albin, to find out the effect of marketing communication in improvingservice at Travel Albin, and tofind out thesupporting actors and inhibitors of promotion Travel albin. This study uses a qualitative method with the type of descriptive analytical research and field research. Data collection and data sources were obtained by data collection techniques through observation, interviews, questionnaires, and document studies The results of the analysis from the interview conducted by the author with the Informant show that Travel Albin has used elements of the marketing communication mix in improving its Hajj and Umrah services, namely products, prices, distribution, and promotions. There are several marketing mix element activities that must be maintained and developed, namely Albin tour services to Hajj and Umrah pilgrims. This activity was carried out by Travel Albin in increasing the company's positive image. Bare some elements that need to be improved, namely promotional activities. The application of Albin's personal selling in promotion is more effective than promotion using social media. Based on the results of the study, the author concludes that maximum marketing communication mix activities can have an effect on service quality and give consumer confidence which has an impact on the effect in achieving the company's targets.

RESEPSI KHALAYAK TERHADAP DIALOG ANTARAGAMA DALAM PODCAST LOG IN

Sekar Ayuningtyas — Fri, 28 Feb 2025 00:00:00 +0000

The YouTube platform is widely used as a medium of da'wah between preachers and mad'u today. Habib Ja'far actively uses YouTube as a medium for his da'wah. One of the media used is through Deddy Corbuzier's YouTube channel to spread da'wah to the public, especially generation Z. The content created is the Log In podcast, this podcast discusses interesting topics related to life today, religion, and social issues in the surrounding community. An example of an interesting episode is episode 22 which presents Mongol as a guest star. With a variety of topics, the Log In podcast strives to provide deep and useful insights for the community. This research is to answer how Generation Z responds to Habib Ja'far's preaching style in episode 22. The type of research used is descriptive qualitative research. This research uses Stuart Hall's active reception theory, in which audiences occupy three positions of interpretation of media messages including hegemonic dominant positions, negotiation positions, and opposition positions. This research found that the audience's reception of the Log In podcast episode 22 is divided into three positions: first, the dominant hegemonic position, which accepts and understands the message, especially in the themes of religious moderation and interfaith interaction. Second, the negotiated position, which accepts part of the message but also interprets other parts based on their own experiences, such as in critiques of religion and understanding of Satanism. Third, the oppositional position, which rejects the message and expresses criticism, particularly regarding Onad's frequent interruptions and perceived lack of respect for the speakers.

KONSEP DAKWAH MODERASI BERAGAMA PROF. DR. MUHAMMAD QURAISH SHIHAB

Liza Fahriani — Fri, 28 Feb 2025 00:00:00 +0000

Da’wah should convey messages wisely, and its analysis should appropriately remain within the framework of Islamic teachings that embody mercy for all creation. Given Indonesia's diversity, preachers are expected to implement the concept of religious moderation in their preaching by adopting an approach that emphasizes balance, justice, and tolerance in religious practice, amid the increasing challenges of radicalism and extremism.
The problem formulation in this research is the concept of religious moderation preaching according to Prof. Dr. Quraish Shihab, which aims to understand the concept of religious moderation, to describe the values of religious moderation and to find out aspects of the application of religious moderation in social life according to Prof. Dr. Quraish Shihab.
This research uses a qualitative approach with the type of research being library research (literature). Through primary data sources obtained from the book Wasathiyyah, Islamic insights on religious moderation written by Prof. Dr. Quraish Shihab, while secondary data comes from books and other literature as a complement to primary data.
This research shows that a concept of religious moderation preaching a moderate, balanced and consistent scope of life is applied in a balanced, just, peaceful, wise and tolerant attitude, which emphasizes an attitude of inclusivity (openness), on the values of social application of da'wah. Based on Quraish Shihab's thoughts, the scope includes: First, cooperate with all Muslims in the form of tolerance towards Muslims and non-Muslims. Second, mastering and understanding knowledge and faith, material and spiritual as well as economic strength and moral strength in life. Third, instilling human values and social values. Fourth, be careful in determining the law and in making decisions, Fifth, always promote unity and integrity so that conflicts based on differences do not occur. Sixth, provides contextualization between culture and religion.

STRATEGI DAKWAH MEDIA SOSIAL

Indra Dita Puspito — Fri, 28 Feb 2025 00:00:00 +0000

This study discusses the Islamic Boarding School-Based Digital Da'wah Strategy in the Digitalization Era (a case study of the YouTube channel and Instagram of Pondok Pesantren Tarbiyatul Falah Madani). The background of this research is the digitalization era, which has had a broad impact on da'wah and education. Educational and da'wah programs must continue to operate, where social media platforms such as YouTube serve as a strategy for delivering da'wah and disseminating Islamic values. Therefore, this study formulates three research questions: How is the da'wah strategy of Instagram and the YouTube channel of Pondok Pesantren Tarbiyatul Falah Madani in presenting its da'wah content in the digitalization era? How is the da'wah strategy of the YouTube channel of Pondok Pesantren Tarbiyatul Falah in presenting content in the digitalization era?The purpose of this research is to identify the strategy used by the YouTube channel of Pondok Pesantren Tarbiyatul Falah Madani. This study employs a qualitative approach. The researcher used data collection methods through interviews and documentation. The interview method was conducted to obtain and supplement data to ensure accurate and relevant sources of information. In this study, the author interviewed two informants, namely the managers of the YouTube channel of Pondok Pesantren Tarbiyatul Falah Madani. Meanwhile, the documentation method in this research is necessary to strengthen the analysis related to digital da'wah strategies.Recommendations for future research include further developing this study in greater depth regarding digital da'wah strategies so that better digital da'wah strategies can be identified and provide input for previous research. The author hopes that this research can be further explored as an improvement for the future