KOMUNIKASI PERSUASIF DALAM PENANGANAN PENGGUNA NAPZA DI YAYASAN PONDOK PESANTREN NURUL JANNAH AT-TAUBAH KEC. CIKARANG UTARA
Abstract
Drug abuse has always been a concerning issue in society, both among adolescents and adults. Drug abuse can cause psychological and mental damage to an individual. The approach used by the Nurul Jannah Islamic Boarding School Foundation is through persuasive communication in handling the recovery of drug users. This research aims to analyze the effectiveness of persuasive communication in supporting the recovery of drug users at the Nurul Jannah Islamic Boarding School Foundation in Cikarang Utara. The method used in this study is qualitative descriptive field research with direct observation at the research site through interviews, observation, and documentation techniques. The theory developed in this study is the persuasive communication theory by Onong Uchjana Effendy, utilizing the AIDDA formula approach, which aims to change attitudes by providing attention, generating interest, and social control actions. The results of this study indicate that the Nurul Jannah At-Taubah Foundation in North Cikarang District has implemented persuasive communication through the AIDDA concept in supporting the recovery of drug users by combining spiritual values in the activities of students so that they regain self-awareness and change their behavior for the better within their family and the general community.
References
Astous, A., & Berrada, C. (2011). Communication Strategies to Enhance the Effectiveness of Product Placement in Movies : The Case of Comparative Appeal Author ( s ): Alain d ’ Astous and Chemsi Berrada Source : International Journal of Arts Management , FALL 2011 , Vol . 14 , No . 1 ( FALL 2011 ), Published by : HEC - Montréal - Chair of Arts Management Stable URL : https://www.jstor.org/stable/41721116 The Movies : Comparative Univer- of of Marketing atHEC. 14(1), 45–55.
Atabik, A. (2015). Konsep Komunikasi Dakwah Persuasif Dalam Perspektif Al-Qur’an. AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam, 117–136.
Effendy, O. U. (2004). Tahapan Komunikasi Persuasif,” Dalam Dinamika Komunikasi. Pt. Remaja Rosdakarya.
Funkhouser, G. R., & Parker, R. (1999). An Action-Based Theory of Persuasion in Marketing. Journal of Marketing Theory and Practice, 7(3), 27–40. https://doi.org/10.1080/10696679.1999.11501838
Hastiana, Syarifuddin Yusuf, & Henni Kumaladewi Hengky. (2020). Analisis Faktor Penyalahgunaan Narkoba Bagi Narapidana Di Rutan Kelas Iib Sidrap. Jurnal Ilmiah Manusia Dan Kesehatan, 3(3), 375–385. https://doi.org/10.31850/makes.v3i3.327
Irsal, & Delmiati, S. (2023). Pelaksanaan Rehabilitasi Medis Dan Rehabilitasi Sosial Bagi Pecandu Dan Korban Penyalahguna Narkotika. Jurnal Sakato Ekasakti Law Review, 2(2), 65–75. https://doi.org/10.31933/v2dntp06
Marhamah. (2023). Komunikasi Persuasif Dalam Pelaksanaan Dakwah: Sebuah Tinjauan Literatur. AT-TABSYIR, Jurnal Komunikasi Penyiaran Islam, 10(2).
Mubarak, N. A., & Butar, H. F. (2021). Jenis-Jenis dan Penerapan Program Rehabilitasi Terhadap Narapidana Kasus Narkoba Pada Lembaga Pemasyarakatan Khusus Narkotika di Indonesia. Journal of Correctional, 4(2).
Nurjanah, T. (2022). Analisis Komunikasi Persuasif Rohaniawan Dalam Membangun Ketenangan Jiwa Pasien Rawat Inap Di Rsud. Jend. a. Yani Metro. Jurnal Syariah dan Hukum Islam, 1986.
Pratama, R. A. I., & Sugandi. (2022). Strategi Komunikasi Persuasif Model Aidda Komunitas Indonesia Tanpa Pacaran Samarinda Melalui Media Sosial. Journal Ilmu Komunikasi, 10(3), 5. file:///F:/jurnal - jurnal skripsi/Ejurnal Rezhi STRATEGI KOMUNIKASI PERSUASIF MODEL AIDDA 1402055070 web (06-15-22-08-21-58).pdf
Rahmadi. (2011). Pengantar Metode Penelitian. Antasari Press.
Ridwan, M. (2023). Dakwah Persuasif Nabi Musa dalam Perspektif Komunikasi Dakwah Kontemporer. Ad-DA’WAH, 21(2), 112–130.
Roudhonah. (2019). Ilmu Komunikasi. Rajawali Press.
Singarimbun, J. (2020). Pengaruh Komunikasi Persuasif Guru Terhadap Kesadaran Belajar Siswa di SMP Negeri 4 Desa Pantai Cermin Kecamatan Tanjung Pura. Jurnal Ilmiah lmu Komunikasi Communique, 2(2), 5–24.
Sugiyono. (2014). Metode Penelitian Pendidikan, pendekatan kuantitatif, Kualitatif dan R&D (hal. 1–636). Penerbit Alfabeta Bandung.
Verieza, R., & Chandra, Tofik Yanuar Paparang, S. (2021). Penerapan Rehabilitasi Bagi Penyalahguna Narkotika Dalam Sistem Peradilan Pidana Di Indonesia. Salam: Jurnal Sosial Dan Budaya Syar, 4, 167–186.
Wicaksana, A. P. I. (2023). Komunikasi Persuasif Terhadap Penyandang Disabilitas, Anak, Dan Lansia (Studi pada Bidang Inovasi Pelayanan Dinas Kependudukan dan Pencatatan Sipil Kabupaten Muara Enim). Jurnal Studi Ilmu Komunikasi, 2(3).
