Pengaruh Undang-undang Nomor 33 Tahun 2014 dan Gaya Hidup Halal Terhadap Pelaku Usaha dalam Peningkatan Sertifikasi Halal

(Studi Pada Lembaga Pendamping Proses Produk Halal di World Halal Centre Nahdlatul Ulama Jakarta)

Abstract

Supervision by BPJPH (Indonesian Halal Product Assurance Agency) on halal labels for food and beverages is currently minimal, and both businesses and the public have a lack of education regarding halal products. Consequently, many businesses still disregard the rules to include halal/non-halal labels on their products. In fact, most of the packaging produced by SMEs (Small and Medium-sized Enterprises) does not include halal labels as regulated in UU Number 33 of 2014 JPH (Halal Product Assurance Law). This research aims to further analyze the influence of Law No. 33 of 2014 concerning Halal Product Assurance and the halal lifestyle on the increase of halal certification among business entities. This research is a descriptive quantitative research with a sample size of 86 respondents using purposive sampling technique. Primary data sources involve distributing questionnaire inquiries to Halal Product Assurance Facilitators at WHCNU, while secondary data derives from books, journals, research findings, newspapers, and other sources that support primary data related to halal products. Data analysis employed validity test, reliability test, descriptive data analysis technique, and regression analysis technique. The independent variables in this study are Law Number 33 of 2014 as X1 and Halal Lifestyle as X2, while the dependent variable is Business Actors In Increase of Halal Certification as Y. The results of the research indicate, firstly, that Law Number 33 of 2014 does not significantly influence the Business Actors in Increase of Halal Certification. In this research, the probability value (sig.) of X1 to Y is 0.283 > 0.05, so Ho1 is accepted, and Ha1 is rejected. Secondly, Halal Lifestyle significantly influences the Business Actors in Increase of Halal Certification. In this study, the probability value (sig.) of X2 to Y is 0.000 < 0.05, so Ho2 is rejected, and Ha2 is accepted.